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Prepare Now for an Uncertain Fall

Uncertainty is the name of the game right now for admissions and marketing professionals at private and independent schools across the country.  While many are still trying to finalize enrollment for the upcoming year, they are, at the same time, working through several scenarios for the fall recruitment cycle. If you’re trying to develop a

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Pantone Colors Through the Decade

Pantone has been setting the standard for color consistency for as long as most designers and advertisers can remember. In 1963, officials released the company’s first intricate color matching system, consisting of 500 colors. It was designed to create consistency across industries; textiles, apparel, beauty, interiors, architectural and industrial design as well as in all

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Dealing with Negative Online Reviews

Over the last decade, online reviews have played an increasing role in consumers’ purchasing decisions. Check out the data from the 2019 Local Consumer Review Survey: 90% of consumers used the Internet to find a local business in the last year – with 33% looking every day. 82% of consumers read online reviews for local

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Understanding Influencer Marketing

When you hear the term “influencer,” who is the first person that comes to mind? Some might say Kim Kardashian, but the truth is, most millennials and generation z-ers on social media prefer smaller scale influencers known as micro-influencers to the larger macro-influencers, such as the entire Kardashian family.  Who is an influencer? An influencer

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New Ways of Doing School are a Necessity

Independent School leaders are taking a hard look at their curriculum and education offerings and asking themselves if they are doing everything they can to prepare students for a future workforce that will look very different than it does today. One of the biggest takeaways from the 2019 Independent Schools of the Central States’ (ISACS)

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