Watertower

badge watertower
Leslie Stubbendieck

Making the Leap to a Digital Strategy

This month, several of the schools with which we work are kicking off their digital recruiting campaigns – one of those schools is Omaha’s Gross Catholic High School. We asked Nicole Evans, the director of advancement at Gross Catholic, to explain why they made the leap to a mostly digital strategy and the lessons she

Read More
Bridget Bear

Harvesting Success at Nebraska Farm Show

From the very first planning session to booth tear down, our team spends countless hours helping our clients make the most of their trade show opportunities (see previous post Ten Tips for Trade Show Success). The latest example of our trade show work was on display last week at Husker Harvest Days. With more than

Read More
EG Integrated

Employee Spotlight

Name: Kathleen Troia Title: Senior Art Director Hometown: Omaha, NE How did you get into the advertising business? I was originally going to study fashion design and merchandising, but after taking a few classes, I knew it wasn’t for me. I had always resisted going in to advertising, as it never really appealed to me

Read More
Tom Ervin

Ten Tips for Trade Show Success

From visibility to credibility, trade shows have long been a popular way to market products, services and businesses. Whether large or small, companies that exhibit at trade shows have a powerful platform for reinforcing relationships with current customers, engaging new prospects and building brand awareness. Our team has decades of experience helping clients make the

Read More
Debbie Hilt

Innovating for the Future of Farming

July is Smart Irrigation Month – time set aside by the Irrigation Association to raise awareness about the need for water conservation – especially during the summer months. Why do we care? First of all, because we all bear responsibility for keeping the water supply pure, safe and plentiful for generations to come. We also

Read More
Bridget Bear

The Power to Influence With Just One Post

Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team

Read More
EG Integrated

Twelve Years and Counting

Bill and Tom Ervin always knew there was a better way. Both had worked at global, large and regional agencies where they repeatedly saw important client work passed off to inexperienced staff – and that didn’t sit well with them. So, twelve years ago, they opened the doors to EG Integrated with the promise that

Read More
Debbie Hilt

Plan for the Worst – Hope for the Best

Imagine this: One of your first grade teachers is accused of child abuse. A senior patient with dementia wanders away from your care facility. A trusted employee is arrested – charged with embezzling thousands from your family business. Now imagine that a local television news reporter shows up at your door, with microphone in hand,

Read More
EG Integrated

Employee Spotlight

Name: Scott Durrie Title: Art Director Hometown: Omaha, NE How you got into advertising: Growing up watching tv with my dad, who was in advertising, we’d pick apart the commercials together. We would float ideas of what’s good and how to make it better for fun. I also grew up when xanga and myspace were

Read More