EG Blog


  • Digital Ads Break Through to Recruit Teachers
    In the current environment, a shortage of teachers coupled with historic numbers of open teaching positions means educators have many choices regarding where to teach, and the factors influencing those choices are changing. As of March 2022, the Diocese of Des Moines had over 40 open postings for educators, administrators, and support staff. The diocese sought out and was awarded a $10,000 Cornerstone Grant from the Catholic Foundation of Southwest Iowa to implement a marketing campaign targeting prospective educators during the 2022-2023 school year.
  • Employee Spotlight – Bill
    Bill Ervin – Principal and Creative Director
  • Digital Advertising to Promote Your School’s Brand
    While school marketing goals have remained the same – to fill empty seats – the target audience has changed. Schools are now talking to a new generation of parents who consume information differently than parents did even just five or ten years ago. With the rise of digital research and communication, a strong online presence and well-executed inbound marketing strategy is no longer a nicety. It’s a necessity.
  • EG Helps Roncalli Catholic Find Its True North
    Sometimes a new perspective can make all the difference. And when it comes to your brand, a fresh viewpoint can serve to clarify your message and offer innovative strategies to remind your constituency and customers that your organization is very much in the game and continuing to thrive and grow.
  • Papio NRD Brand Refresh
    EG Integrated launched a refreshed brand for the Papio-Missouri River NRD, serving the eastern part of Nebraska. The Papio NRD includes the largest urban population area in the state as well as a large rural area to the west of the Missouri River.
  • It’s Worth the Effort to Refresh Your Brand
    Taking the time to update your organization’s brand and implement changes can seem daunting. It’s easy to put it on the back burner when there’s so much to be done. And for a non-profit, that can be even harder when budgets are limited, and staff is juggling multiple responsibilities. Implementing strategic initiatives can feel like a luxury. 
  • Team Spotlight – Colleen
    Colleen McQuillan Johnson – Communications Strategist
  • Employee Spotlight – Leslie
    Leslie Stubbendieck – Account Executive
  • The Benefits of Adopting an Inbound Marketing Strategy
    Most independent school marketing professionals will say they are frequently tasked with the seemingly impossible – keeping their school front and center with prospective families often with a limited budget.
  • Hiring Healthcare Staff Requires ‘Outside of the Box’ Strategy
    The statistics are sobering. The state of Nebraska is facing a “catastrophic” nursing crisis that will only accelerate in the coming years. Burnout, pay/benefits, and the current healthcare climate are just a few of the reasons that nurses are leaving the profession.

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