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Ellen Tiemeyer

Pantone Colors Through the Decade

Pantone has been setting the standard for color consistency for as long as most designers and advertisers can remember. In 1963, officials released the company’s first intricate color matching system, consisting of 500 colors. It was designed to create consistency across industries; textiles, apparel, beauty, interiors, architectural and industrial design as well as in all

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Bridget Bear

Dealing with Negative Online Reviews

Over the last decade, online reviews have played an increasing role in consumers’ purchasing decisions. Check out the data from the 2019 Local Consumer Review Survey: 90% of consumers used the Internet to find a local business in the last year – with 33% looking every day. 82% of consumers read online reviews for local

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Ellen Tiemeyer

Understanding Influencer Marketing

When you hear the term “influencer,” who is the first person that comes to mind? Some might say Kim Kardashian, but the truth is, most millennials and generation z-ers on social media prefer smaller scale influencers known as micro-influencers to the larger macro-influencers, such as the entire Kardashian family.  Who is an influencer? An influencer

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Leslie Stubbendieck

New Ways of Doing School are a Necessity

Independent School leaders are taking a hard look at their curriculum and education offerings and asking themselves if they are doing everything they can to prepare students for a future workforce that will look very different than it does today. One of the biggest takeaways from the 2019 Independent Schools of the Central States’ (ISACS)

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Leslie Stubbendieck

New Way of Doing School

We are excited to head to Louisville this week for the Independent Schools Association of the Central States, annual conference. As first-time silver sponsors, we are looking forward to connecting with school leaders from across the Midwest to discuss the unique marketing challenges their schools face. Change is never an easy word, but independent schools

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