Watertower

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Leslie Stubbendieck

New Way of Doing School

We are excited to head to Louisville this week for the Independent Schools Association of the Central States, annual conference. As first-time silver sponsors, we are looking forward to connecting with school leaders from across the Midwest to discuss the unique marketing challenges their schools face. Change is never an easy word, but independent schools

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Debbie Hilt

Five Reasons Your Team Needs to be Media trained

Congratulations! Your investment in public relations has paid off, and you finally landed an interview with one of your target media outlets. The story that’s developed could have a big impact on your business – increasing brand awareness, driving traffic to your website, generating interest in products or services, etc. So, are you ready for

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Leslie Stubbendieck

Making the Leap to a Digital Strategy

This month, several of the schools with which we work are kicking off their digital recruiting campaigns – one of those schools is Omaha’s Gross Catholic High School. We asked Nicole Evans, the director of advancement at Gross Catholic, to explain why they made the leap to a mostly digital strategy and the lessons she

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Bridget Bear

Harvesting Success at Nebraska Farm Show

From the very first planning session to booth tear down, our team spends countless hours helping our clients make the most of their trade show opportunities (see previous post Ten Tips for Trade Show Success). The latest example of our trade show work was on display last week at Husker Harvest Days. With more than

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EG Integrated

Employee Spotlight

Name: Kathleen Troia Title: Senior Art Director Hometown: Omaha, NE How did you get into the advertising business? I was originally going to study fashion design and merchandising, but after taking a few classes, I knew it wasn’t for me. I had always resisted going in to advertising, as it never really appealed to me

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Tom Ervin

Ten Tips for Trade Show Success

From visibility to credibility, trade shows have long been a popular way to market products, services and businesses. Whether large or small, companies that exhibit at trade shows have a powerful platform for reinforcing relationships with current customers, engaging new prospects and building brand awareness. Our team has decades of experience helping clients make the

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Debbie Hilt

Innovating for the Future of Farming

July is Smart Irrigation Month – time set aside by the Irrigation Association to raise awareness about the need for water conservation – especially during the summer months. Why do we care? First of all, because we all bear responsibility for keeping the water supply pure, safe and plentiful for generations to come. We also

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Bridget Bear

The Power to Influence With Just One Post

Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team

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EG Integrated

Twelve Years and Counting

Bill and Tom Ervin always knew there was a better way. Both had worked at global, large and regional agencies where they repeatedly saw important client work passed off to inexperienced staff – and that didn’t sit well with them. So, twelve years ago, they opened the doors to EG Integrated with the promise that

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