Watertower

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Ellen Tiemeyer

Understanding Influencer Marketing

When you hear the term “influencer,” who is the first person that comes to mind? Some might say Kim Kardashian, but the truth is, most millennials and generation z-ers on social media prefer smaller scale influencers known as micro-influencers to the larger macro-influencers, such as the entire Kardashian family.  Who is an influencer? An influencer

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Leslie Stubbendieck

New Ways of Doing School are a Necessity

Independent School leaders are taking a hard look at their curriculum and education offerings and asking themselves if they are doing everything they can to prepare students for a future workforce that will look very different than it does today. One of the biggest takeaways from the 2019 Independent Schools of the Central States’ (ISACS)

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Leslie Stubbendieck

New Way of Doing School

We are excited to head to Louisville this week for the Independent Schools Association of the Central States, annual conference. As first-time silver sponsors, we are looking forward to connecting with school leaders from across the Midwest to discuss the unique marketing challenges their schools face. Change is never an easy word, but independent schools

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Debbie Hilt

Five Reasons Your Team Needs to be Media trained

Congratulations! Your investment in public relations has paid off, and you finally landed an interview with one of your target media outlets. The story that’s developed could have a big impact on your business – increasing brand awareness, driving traffic to your website, generating interest in products or services, etc. So, are you ready for

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Leslie Stubbendieck

Making the Leap to a Digital Strategy

This month, several of the schools with which we work are kicking off their digital recruiting campaigns – one of those schools is Omaha’s Gross Catholic High School. We asked Nicole Evans, the director of advancement at Gross Catholic, to explain why they made the leap to a mostly digital strategy and the lessons she

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Bridget Bear

Harvesting Success at Nebraska Farm Show

From the very first planning session to booth tear down, our team spends countless hours helping our clients make the most of their trade show opportunities (see previous post Ten Tips for Trade Show Success). The latest example of our trade show work was on display last week at Husker Harvest Days. With more than

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EG Integrated

Employee Spotlight

Name: Kathleen Troia Title: Senior Art Director Hometown: Omaha, NE How did you get into the advertising business? I was originally going to study fashion design and merchandising, but after taking a few classes, I knew it wasn’t for me. I had always resisted going in to advertising, as it never really appealed to me

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Tom Ervin

Ten Tips for Trade Show Success

From visibility to credibility, trade shows have long been a popular way to market products, services and businesses. Whether large or small, companies that exhibit at trade shows have a powerful platform for reinforcing relationships with current customers, engaging new prospects and building brand awareness. Our team has decades of experience helping clients make the

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