Watertower

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Meet Our New Account Executive – Laura Lea

Name: Laura Lea Fossenbarger Title: Account Executive Hometown: Johnson, Nebraska     How did you get into the marketing business? I’ve always had a competitive drive and when I experienced the art of (and had tremendous success with) relationship building, persuasion and presentation, marketing seemed to be the perfect career for me.     What’s

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Prepare Now for an Uncertain Fall

Uncertainty is the name of the game right now for admissions and marketing professionals at private and independent schools across the country.  While many are still trying to finalize enrollment for the upcoming year, they are, at the same time, working through several scenarios for the fall recruitment cycle. If you’re trying to develop a

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Pantone Colors Through the Decade

Pantone has been setting the standard for color consistency for as long as most designers and advertisers can remember. In 1963, officials released the company’s first intricate color matching system, consisting of 500 colors. It was designed to create consistency across industries; textiles, apparel, beauty, interiors, architectural and industrial design as well as in all

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