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Bridget Bear

The Power to Influence With Just One Post

Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team

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EG Integrated

Twelve Years and Counting

Bill and Tom Ervin always knew there was a better way. Both had worked at global, large and regional agencies where they repeatedly saw important client work passed off to inexperienced staff – and that didn’t sit well with them. So, twelve years ago, they opened the doors to EG Integrated with the promise that

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Debbie Hilt

Plan for the Worst – Hope for the Best

Imagine this: One of your first grade teachers is accused of child abuse. A senior patient with dementia wanders away from your care facility. A trusted employee is arrested – charged with embezzling thousands from your family business. Now imagine that a local television news reporter shows up at your door, with microphone in hand,

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EG Integrated

Employee Spotlight

Name: Scott Durrie Title: Art Director Hometown: Omaha, NE How you got into advertising: Growing up watching tv with my dad, who was in advertising, we’d pick apart the commercials together. We would float ideas of what’s good and how to make it better for fun. I also grew up when xanga and myspace were

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Bridget Bear

Marketing to a “Growing” Demographic

The total number of U.S. farmers grew to 3.4 million. The average age of the U.S. farmer increased to 57.5 years – but the upward trend is slowing. For the first time, the number of U.S. women who call themselves principle producers topped the one million mark. Those are just a few of the key

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Bill Ervin

Brand Consistency In An Inconsistent World

In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding. It can be a challenge, but maintaining consistent messaging and visuals across all platforms – traditional and

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EG Integrated

Employee Spotlight

Name: Ellen Tiemeyer Title:  Account Coordinator Hometown: Omaha, Nebraska How you got into advertising: I got into advertising by accident. I have always been quick and witty,  and I liked content creation. I frequently would come up with photo captions or similar content for my friends but wasn’t sure how to apply that to a

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Scott Durrie

Keeping Your Personal Data Safe and Secure

With data leaks happening more frequently – resulting in millions of people’s information being shared – you might be wondering how you can stay safe online. I’ve worked in website development for many years and, while I’m no IT expert, I can offer a few simple tips to help keep your accounts secure. You should

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