Category Archives: Education

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Leslie Stubbendieck

New Ways of Doing School are a Necessity

Independent School leaders are taking a hard look at their curriculum and education offerings and asking themselves if they are doing everything they can to prepare students for a future workforce that will look very different than it does today. One of the biggest takeaways from the 2019 Independent Schools of the Central States’ (ISACS)

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Leslie Stubbendieck

New Way of Doing School

We are excited to head to Louisville this week for the Independent Schools Association of the Central States, annual conference. As first-time silver sponsors, we are looking forward to connecting with school leaders from across the Midwest to discuss the unique marketing challenges their schools face. Change is never an easy word, but independent schools

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Leslie Stubbendieck

Making the Leap to a Digital Strategy

This month, several of the schools with which we work are kicking off their digital recruiting campaigns – one of those schools is Omaha’s Gross Catholic High School. We asked Nicole Evans, the director of advancement at Gross Catholic, to explain why they made the leap to a mostly digital strategy and the lessons she

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Debbie Hilt

Social Media Adds to Snow Day Drama

Remember the days when you woke up early, turned on the television and waited patiently for the name of your school to show up in the list of school closings scrolling across the bottom of the screen? Those days are long gone. Instead of turning on the TV, today’s students, parents and teachers turn to

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Leslie Stubbendieck

A Brand New Focus

In January, our team accepted the Paper Anvil Award from the Public Relations Society of America’s (PRSA) Nebraska Chapter for a branding campaign we developed to assist Omaha’s Gross Catholic High School, in advance of its 50th Anniversary. School officials challenged us to create a brand that was authentically reflective of the school’s mission, vision and

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