Faced with growing competition from an increasing number of public preschool classrooms, St. Patrick’s Preschool administrators approached EG Integrated because they needed help with recruiting for their upcoming school year.

 

Using the school’s existing research, and conducting extensive meetings with school parents, administrators, and faculty, the team at EG helped St. Patrick’s Preschool refine their brand messaging. EG developed a tag line, Learn, Pray, Grow, and a new recruitment video, highlighted their students, state-of-the-art facilities and talented teachers. The video served as the kick-off to their 2019-2020 recruitment campaign using targeted Facebook advertising supported by original creative, highlighting key points that set St. Patrick’s Preschool apart from its competitors.