Lindsay Transportation Solutions Road Zipper System

Golden Gate Bridge Public Relations Campaign

As Lindsay Transportation Systems prepared to install the Road Zipper System on the Golden Gate Bridge, we were tasked with developing a public relations strategy to promote what would be an historic event on the iconic landmark.

In collaboration with Golden Gate Bridge officials, we developed and distributed information about the movable median barrier and the Road Zipper System to the media, stakeholders and the general public. We also developed key messaging and prepared LTS leadership to effectively communicate those messages to the media and public. The project garnered national and international news coverage, including CNN, the Los Angeles Times, New York Times and Travel Pulse.

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