Archdiocese of Omaha
Rebranding Campaign
Leaders within the Archdiocese of Omaha asked us to help them clearly define their brand, positioning it as a living organism to serve the more than 230,000 Catholics in Omaha and surrounding areas.
After completing research with stakeholders and area Catholics, we designed and launched a new website that brought to life the brand position. We also created communication tools to help audiences better understand the mission, including a brand story, a revised mission, vision and values statement and an easily articulated “elevator” pitch. This was all communicated though an electronic brand guide.