Lindsay NFTrax

Promotional Campaign

Challenge

Lindsay Corporation, a large agricultural company, launched an aggressive promotional and incentive campaign to build awareness and increase sales for NFTrax, an airless wheel assembly product. In order to beat the release of a competitor’s similar product, Lindsay had to act fast – creating core campaign communications in a compressed timeline.

Solution

• Developed custom landing page, downloadable coupon, email blast, web banner ads, and dealer ads.
• Highlighted positive product testimonials from farmers.
• Supplemented the campaign with existing materials including brochures, videos and online content

Results

The email blast experienced a 17.7 percent open rate – a 31 percent increase over industry averages. In addition, one quarter of customers who visited the landing page clicked through to download the coupon. Near the end of the campaign, the client continued the successful momentum by extending the promotion expiration date, and increasing the budget to include a new radio spot and follow-up email blast. Dealers responded favorably to the campaign and experienced a jump in customer phone calls, dealership visits and sales.

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