Over the last decade, online reviews have played an increasing role in consumers’ purchasing decisions. Check out the data from the 2019 Local Consumer Review Survey: 90% of consumers used the Internet to find a local business in the last year – with 33% looking every day. 82% of consumers read online reviews for local

When you hear the term “influencer,” who is the first person that comes to mind? Some might say Kim Kardashian, but the truth is, most millennials and generation z-ers on social media prefer smaller scale influencers known as micro-influencers to the larger macro-influencers, such as the entire Kardashian family.  Who is an influencer? An influencer