When schools seek our help, they typically want us to help them take their marketing strategies to the next level. Often, school officials know they need to make an investment in marketing and are looking for help to make the transition to a mostly digital and inbound strategy. In order to reach prospective families, a
Over the last decade, online reviews have played an increasing role in consumers’ purchasing decisions. Check out the data from the 2019 Local Consumer Review Survey: 90% of consumers used the Internet to find a local business in the last year – with 33% looking every day. 82% of consumers read online reviews for local
When you hear the term “influencer,” who is the first person that comes to mind? Some might say Kim Kardashian, but the truth is, most millennials and generation z-ers on social media prefer smaller scale influencers known as micro-influencers to the larger macro-influencers, such as the entire Kardashian family. Who is an influencer? An influencer
Are you one of the 630 million active users on LinkedIn? If so, you probably know it’s a great way to build your professional network. You may not know, however, that it’s also powerful marketing tool that can help you reach highly targeted audiences. We recently used LinkedIn to introduce one of our clients, Fluid