Category Archives: Social Media

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Ellen Tiemeyer

Understanding Influencer Marketing

When you hear the term “influencer,” who is the first person that comes to mind? Some might say Kim Kardashian, but the truth is, most millennials and generation z-ers on social media prefer smaller scale influencers known as micro-influencers to the larger macro-influencers, such as the entire Kardashian family.  Who is an influencer? An influencer

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