Category Archives: Senior Care

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Bill Ervin

Design rules for Senior Care are “Key”

When designing branding and marketing pieces for the senior care audience, it’s important to be considerate of the demographic and the aging eye. Font and font size, color, white space and even paper choice are a few of the areas that should be well thought out. Simplicity is key in all of these areas to

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Bill Ervin

Combatting the Senior Care Labor Crunch

“It takes forever for them to finish serving lunch, because there aren’t enough servers.” “The management team is pitching in to clean our apartments until they get a new housekeeper on board.”  “They just can’t seem to find or keep enough good help here.” That’s my 90-year-old mom talking. She and my dad live in

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