Category Archives: Public Relations

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Bill Ervin

Worth 1,000 Words

We all know that video is a heavily consumed media online. And it’s firmly established in the annals of history that people will never get enough cat pictures. One study shows that a video tied to a press release can attract nearly 55% more views. And according to Hubspot, photos on Facebook posts generate 53% more likes. That’s

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Bill Ervin

Define Public Relations

Ask someone to define public relations and you’ll get a million different answers, even among PR pros. When I taught graduate-level courses in PR, I would always provide the textbook definition from Fraser P. Seitel (The Practice of Public Relations), which was rather long and convoluted and something about managing relations across various organizational platforms.

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