Including video in your marketing mix is no longer an option – it’s a no-brainer. Check out these stats from Hubspot’s State of Video Marketing report: 87% of businesses are using video as a marketing tool. 91% of marketers consider video an essential part of their marketing strategy. 83% of marketers say video gives them a good
Working from home. It’s the new reality for our team as well as millions of other Americans who are lucky enough to have flexible options during the COVID-19 crisis. I worked in a virtual office for more than 11 years, so trust me when I say it can be a challenge – especially for those
Pantone has been setting the standard for color consistency for as long as most designers and advertisers can remember. In 1963, officials released the company’s first intricate color matching system, consisting of 500 colors. It was designed to create consistency across industries; textiles, apparel, beauty, interiors, architectural and industrial design as well as in all
As we charge toward 2020, Tom and I want to take a quick look back at this year – highlighting some of the people and projects that made it one to remember. We marked the agency’s twelfth anniversary in July. A lot has changed since we opened our doors, but one thing remains constant –
Name: Kathleen Troia Title: Senior Art Director Hometown: Omaha, NE How did you get into the advertising business? I was originally going to study fashion design and merchandising, but after taking a few classes, I knew it wasn’t for me. I had always resisted going in to advertising, as it never really appealed to me
Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team
Bill and Tom Ervin always knew there was a better way. Both had worked at global, large and regional agencies where they repeatedly saw important client work passed off to inexperienced staff – and that didn’t sit well with them. So, twelve years ago, they opened the doors to EG Integrated with the promise that
Name: Scott Durrie Title: Art Director Hometown: Omaha, NE How you got into advertising: Growing up watching tv with my dad, who was in advertising, we’d pick apart the commercials together. We would float ideas of what’s good and how to make it better for fun. I also grew up when xanga and myspace were
In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding. It can be a challenge, but maintaining consistent messaging and visuals across all platforms – traditional and
Name: Ellen Tiemeyer Title: Account Coordinator Hometown: Omaha, Nebraska How you got into advertising: I got into advertising by accident. I have always been quick and witty, and I liked content creation. I frequently would come up with photo captions or similar content for my friends but wasn’t sure how to apply that to a