Bottom of the last inning of an away game, we were up by one run. Bases loaded with two outs. My son was called to the mound – a familiar scenario for both of my sons. They would ultimately have an impact on the outcome. Strategy: deep breath, look intently at the catcher for the

Name: Laura Lea Fossenbarger Title: Account Executive Hometown: Johnson, Nebraska     How did you get into the marketing business? I’ve always had a competitive drive and when I experienced the art of (and had tremendous success with) relationship building, persuasion and presentation, marketing seemed to be the perfect career for me.     What’s

Including video in your marketing mix is no longer an option – it’s a no-brainer. Check out these stats from Hubspot’s State of Video Marketing report: 87% of businesses are using video as a marketing tool. 91% of marketers consider video an essential part of their marketing strategy. 83% of marketers say video gives them a good

Working from home. It’s the new reality for our team as well as millions of other Americans who are lucky enough to have flexible options during the COVID-19 crisis. I worked in a virtual office for more than 11 years, so trust me when I say it can be a challenge – especially for those

Pantone has been setting the standard for color consistency for as long as most designers and advertisers can remember. In 1963, officials released the company’s first intricate color matching system, consisting of 500 colors. It was designed to create consistency across industries; textiles, apparel, beauty, interiors, architectural and industrial design as well as in all

As we charge toward 2020, Tom and I want to take a quick look back at this year – highlighting some of the people and projects that made it one to remember. We marked the agency’s twelfth anniversary in July. A lot has changed since we opened our doors, but one thing remains constant –

Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team

Bill and Tom Ervin always knew there was a better way. Both had worked at global, large and regional agencies where they repeatedly saw important client work passed off to inexperienced staff – and that didn’t sit well with them. So, twelve years ago, they opened the doors to EG Integrated with the promise that

Name: Scott Durrie Title: Art Director Hometown: Omaha, NE How you got into advertising: Growing up watching tv with my dad, who was in advertising, we’d pick apart the commercials together. We would float ideas of what’s good and how to make it better for fun. I also grew up when xanga and myspace were

In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding. It can be a challenge, but maintaining consistent messaging and visuals across all platforms – traditional and