Name: Kathleen Troia Title: Senior Art Director Hometown: Omaha, NE How did you get into the advertising business? I was originally going to study fashion design and merchandising, but after taking a few classes, I knew it wasn’t for me. I had always resisted going in to advertising, as it never really appealed to me
Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team
Bill and Tom Ervin always knew there was a better way. Both had worked at global, large and regional agencies where they repeatedly saw important client work passed off to inexperienced staff – and that didn’t sit well with them. So, twelve years ago, they opened the doors to EG Integrated with the promise that
Name: Scott Durrie Title: Art Director Hometown: Omaha, NE How you got into advertising: Growing up watching tv with my dad, who was in advertising, we’d pick apart the commercials together. We would float ideas of what’s good and how to make it better for fun. I also grew up when xanga and myspace were
In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding. It can be a challenge, but maintaining consistent messaging and visuals across all platforms – traditional and
Name: Ellen Tiemeyer Title: Account Coordinator Hometown: Omaha, Nebraska How you got into advertising: I got into advertising by accident. I have always been quick and witty, and I liked content creation. I frequently would come up with photo captions or similar content for my friends but wasn’t sure how to apply that to a
With data leaks happening more frequently – resulting in millions of people’s information being shared – you might be wondering how you can stay safe online. I’ve worked in website development for many years and, while I’m no IT expert, I can offer a few simple tips to help keep your accounts secure. You should
An estimated 100 million people tune into Super Bowl Sunday every year – and some even watch the game. For the rest of us, it is all about the halftime show and the commercials. This year, some of the ads tugged at our heartstrings… others tickled our funny bones – but these were our favorites.
We are pleased to announce a new addition to our staff – Leslie Stubbendieck has taken on the role of account manager. In her new role, Leslie will serve as the strategic counsel and liaison between the agency and its clients to ensure they get what they need and not just what they ask for.
Did you watch the Super Bowl as a football fan or as an ad critic? We here at EG tend to fall into the latter category, and these are our top picks. Bill & Kathy’s Pick: Tide There’s no question that Tide stole the show this year with their playful and clever “It’s a Tide