Category Archives: EG Integrated

badge watertower

Pantone Colors Through the Decade

Pantone has been setting the standard for color consistency for as long as most designers and advertisers can remember. In 1963, officials released the company’s first intricate color matching system, consisting of 500 colors. It was designed to create consistency across industries; textiles, apparel, beauty, interiors, architectural and industrial design as well as in all

Read More

Employee Spotlight

Name: Kathleen Troia Title: Senior Art Director Hometown: Omaha, NE How did you get into the advertising business? I was originally going to study fashion design and merchandising, but after taking a few classes, I knew it wasn’t for me. I had always resisted going in to advertising, as it never really appealed to me

Read More

The Power to Influence With Just One Post

Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team

Read More

Twelve Years and Counting

Bill and Tom Ervin always knew there was a better way. Both had worked at global, large and regional agencies where they repeatedly saw important client work passed off to inexperienced staff – and that didn’t sit well with them. So, twelve years ago, they opened the doors to EG Integrated with the promise that

Read More

Employee Spotlight

Name: Scott Durrie Title: Art Director Hometown: Omaha, NE How you got into advertising: Growing up watching tv with my dad, who was in advertising, we’d pick apart the commercials together. We would float ideas of what’s good and how to make it better for fun. I also grew up when xanga and myspace were

Read More

Brand Consistency In An Inconsistent World

In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding. It can be a challenge, but maintaining consistent messaging and visuals across all platforms – traditional and

Read More

Employee Spotlight

Name: Ellen Tiemeyer Title:  Account Coordinator Hometown: Omaha, Nebraska How you got into advertising: I got into advertising by accident. I have always been quick and witty,  and I liked content creation. I frequently would come up with photo captions or similar content for my friends but wasn’t sure how to apply that to a

Read More