Are you one of the 630 million active users on LinkedIn? If so, you probably know it’s a great way to build your professional network. You may not know, however, that it’s also powerful marketing tool that can help you reach highly targeted audiences. We recently used LinkedIn to introduce one of our clients, Fluid
From the very first planning session to booth tear down, our team spends countless hours helping our clients make the most of their trade show opportunities (see previous post Ten Tips for Trade Show Success). The latest example of our trade show work was on display last week at Husker Harvest Days. With more than
From visibility to credibility, trade shows have long been a popular way to market products, services and businesses. Whether large or small, companies that exhibit at trade shows have a powerful platform for reinforcing relationships with current customers, engaging new prospects and building brand awareness. Our team has decades of experience helping clients make the
July is Smart Irrigation Month – time set aside by the Irrigation Association to raise awareness about the need for water conservation – especially during the summer months. Why do we care? First of all, because we all bear responsibility for keeping the water supply pure, safe and plentiful for generations to come. We also
The total number of U.S. farmers grew to 3.4 million. The average age of the U.S. farmer increased to 57.5 years – but the upward trend is slowing. For the first time, the number of U.S. women who call themselves principle producers topped the one million mark. Those are just a few of the key
Congratulations to our client, Lindsay Corporation– celebrating the 50th anniversary of the first Zimmatic® center pivot. Now a global leader in agricultural irrigation, Lindsay remains strongly rooted in the Nebraska with a history as rich as the farmland its center pivots irrigate. The company’s founder, Paul Zimmerer, opened his operation in 1948 – a fuel station
As PR people, we’re always in search of a great story idea – an idea that’s sure to grab the attention of editors, producers and reporters. Those ideas don’t come along very often, but when we met Loyd Ratts, we knew we had a slam-dunk. And we were right. This month, Mr. Ratts’ story was
It’s National Ag Day – time to tip our hats to the hard-working men and women who provide us with the food, fuel and fiber that we too often take for granted. Through our partnership with Lindsay Corporation, we have had the privilege of working with growers from every part of the country who embody
With multi-colored Mardi Gras beads overlaying convention credentials, Bill and I recently joined hundreds of traffic safety officials and exhibitors in New Orleans for the American Traffic Safety Services Association (ATSSA) 46th Annual Convention and Traffic Expo. As Mardi Gras floats paraded outside the Convention Center, we made our way through the Expo – learning
We’re very proud to announce that the National Agri-Business Marketing Association (NAMA) has honored the EG Integrated team with a Best of Show regional award. Our director of account services, Lynnette Roxburgh, accepted the award, which was presented at the Region II Best of NAMA Awards Banquet held at the Boulevard Brewing Company in Kansas