Still sporting that Members Only jacket? Is your house still ensconced in Harvest Gold and Avocado Green? Sometimes, we become attached to outdated fashion or cling to things that just don’t have the staying power a strong identity needs. The same thing is true with brand identity. Determining when and how to refresh brand identity

Our client Kelly Klosure came to us with a request for a notepad, an item they give to their clients each year. It is legal size with a grid pattern and basic location and contact information for Kelly Klosure. We’ve created it before, and this year they needed an update. Bill recently received a 3-pack

While not among the famed “seven dirty words you can’t say on television,” I think most would agree that the language heard on the leaked Access Hollywood tapes certainly ranks as offensive – not something you would want your children or grandchildren to hear. And that posed a problem for television news outlets left grappling

It’s National Ag Day – time to tip our hats to the hard-working men and women who provide us with the food, fuel and fiber that we too often take for granted. Through our partnership with Lindsay Corporation, we have had the privilege of working with growers from every part of the country who embody

With multi-colored Mardi Gras beads overlaying convention credentials, Bill and I recently joined hundreds of traffic safety officials and exhibitors in New Orleans for the American Traffic Safety Services Association (ATSSA) 46th Annual Convention and Traffic Expo. As Mardi Gras floats paraded outside the Convention Center, we made our way through the Expo – learning

We are pleased to announce the launch of our newly designed website! Our goal with this new website is to provide visitors with a quick and easy way to learn about EG Integrated and the broad range of services we provide our clients. The new site gives us an opportunity to showcase our experience, our

We’re very proud to announce that the National Agri-Business Marketing Association (NAMA) has honored the EG Integrated team with a Best of Show regional award. Our director of account services, Lynnette Roxburgh, accepted the award, which was presented at the Region II Best of NAMA Awards Banquet held at the Boulevard Brewing Company in Kansas

We all know that video is a heavily consumed media online. And it’s firmly established in the annals of history that people will never get enough cat pictures. One study shows that a video tied to a press release can attract nearly 55% more views. And according to Hubspot, photos on Facebook posts generate 53% more likes. That’s

A large box arrived some time ago that contained not only a large stack of mousepads eg had designed for a client, but also a large stink from the rubber that was used to back those mousepads. A stench like that tends to take your brain in strange directions. In my chemical-induced haze, I began

Ask someone to define public relations and you’ll get a million different answers, even among PR pros. When I taught graduate-level courses in PR, I would always provide the textbook definition from Fraser P. Seitel (The Practice of Public Relations), which was rather long and convoluted and something about managing relations across various organizational platforms.