Congratulations to our client, Lindsay Corporation– celebrating the 50th anniversary of the first Zimmatic® center pivot. Now a global leader in agricultural irrigation, Lindsay remains strongly rooted in the Nebraska with a history as rich as the farmland its center pivots irrigate. The company’s founder, Paul Zimmerer, opened his operation in 1948 – a fuel station
Change. It’s a word that evokes an uneasy feeling in many, particularly those who work in schools. But, ask yourself these questions: Is the devil you know, better than the one you don’t know? Is “how we’ve always done it” going to keep attracting families who want to enroll or make the investment in private
Remember the days when you woke up early, turned on the television and waited patiently for the name of your school to show up in the list of school closings scrolling across the bottom of the screen? Those days are long gone. Instead of turning on the TV, today’s students, parents and teachers turn to
“It takes forever for them to finish serving lunch, because there aren’t enough servers.” “The management team is pitching in to clean our apartments until they get a new housekeeper on board.” “They just can’t seem to find or keep enough good help here.” That’s my 90-year-old mom talking. She and my dad live in
An estimated 100 million people tune into Super Bowl Sunday every year – and some even watch the game. For the rest of us, it is all about the halftime show and the commercials. This year, some of the ads tugged at our heartstrings… others tickled our funny bones – but these were our favorites.
In January, our team accepted the Paper Anvil Award from the Public Relations Society of America’s (PRSA) Nebraska Chapter for a branding campaign we developed to assist Omaha’s Gross Catholic High School, in advance of its 50th Anniversary. School officials challenged us to create a brand that was authentically reflective of the school’s mission, vision and
We are pleased to announce a new addition to our staff – Leslie Stubbendieck has taken on the role of account manager. In her new role, Leslie will serve as the strategic counsel and liaison between the agency and its clients to ensure they get what they need and not just what they ask for.
As PR people, we’re always in search of a great story idea – an idea that’s sure to grab the attention of editors, producers and reporters. Those ideas don’t come along very often, but when we met Loyd Ratts, we knew we had a slam-dunk. And we were right. This month, Mr. Ratts’ story was
Did you watch the Super Bowl as a football fan or as an ad critic? We here at EG tend to fall into the latter category, and these are our top picks. Bill & Kathy’s Pick: Tide There’s no question that Tide stole the show this year with their playful and clever “It’s a Tide
We are pleased to announce a new addition to our staff – Ellen Tiemeyer has taken on the role of account coordinator. In her new role, Ellen will be responsible for agency client relations, day-to-day management of accounts and social media strategy. “We’re very pleased to have Ellen join us at EG,” said Bill