July is Smart Irrigation Month – time set aside by the Irrigation Association to raise awareness about the need for water conservation – especially during the summer months. Why do we care? First of all, because we all bear responsibility for keeping the water supply pure, safe and plentiful for generations to come. We also
Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team
Bill and Tom Ervin always knew there was a better way. Both had worked at global, large and regional agencies where they repeatedly saw important client work passed off to inexperienced staff – and that didn’t sit well with them. So, twelve years ago, they opened the doors to EG Integrated with the promise that
Imagine this: One of your first grade teachers is accused of child abuse. A senior patient with dementia wanders away from your care facility. A trusted employee is arrested – charged with embezzling thousands from your family business. Now imagine that a local television news reporter shows up at your door, with microphone in hand,
Name: Scott Durrie Title: Art Director Hometown: Omaha, NE How you got into advertising: Growing up watching tv with my dad, who was in advertising, we’d pick apart the commercials together. We would float ideas of what’s good and how to make it better for fun. I also grew up when xanga and myspace were
The total number of U.S. farmers grew to 3.4 million. The average age of the U.S. farmer increased to 57.5 years – but the upward trend is slowing. For the first time, the number of U.S. women who call themselves principle producers topped the one million mark. Those are just a few of the key
In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding. It can be a challenge, but maintaining consistent messaging and visuals across all platforms – traditional and
In the fall of 2004, I started my new job as the director of communications at a private school in Washington, DC. My first few months were spent dealing with the ramifications of an already-made decision to stop printing the parent weekly newsletter and shift to an e-mail only delivery. The move caused unrest among
Name: Ellen Tiemeyer Title: Account Coordinator Hometown: Omaha, Nebraska How you got into advertising: I got into advertising by accident. I have always been quick and witty, and I liked content creation. I frequently would come up with photo captions or similar content for my friends but wasn’t sure how to apply that to a
When designing branding and marketing pieces for the senior care audience, it’s important to be considerate of the demographic and the aging eye. Font and font size, color, white space and even paper choice are a few of the areas that should be well thought out. Simplicity is key in all of these areas to