The total number of U.S. farmers grew to 3.4 million. The average age of the U.S. farmer increased to 57.5 years – but the upward trend is slowing. For the first time, the number of U.S. women who call themselves principle producers topped the one million mark. Those are just a few of the key
In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding. It can be a challenge, but maintaining consistent messaging and visuals across all platforms – traditional and
In the fall of 2004, I started my new job as the director of communications at a private school in Washington, DC. My first few months were spent dealing with the ramifications of an already-made decision to stop printing the parent weekly newsletter and shift to an e-mail only delivery. The move caused unrest among
Name: Ellen Tiemeyer Title: Account Coordinator Hometown: Omaha, Nebraska How you got into advertising: I got into advertising by accident. I have always been quick and witty, and I liked content creation. I frequently would come up with photo captions or similar content for my friends but wasn’t sure how to apply that to a
When designing branding and marketing pieces for the senior care audience, it’s important to be considerate of the demographic and the aging eye. Font and font size, color, white space and even paper choice are a few of the areas that should be well thought out. Simplicity is key in all of these areas to
With data leaks happening more frequently – resulting in millions of people’s information being shared – you might be wondering how you can stay safe online. I’ve worked in website development for many years and, while I’m no IT expert, I can offer a few simple tips to help keep your accounts secure. You should
Congratulations to our client, Lindsay Corporation– celebrating the 50th anniversary of the first Zimmatic® center pivot. Now a global leader in agricultural irrigation, Lindsay remains strongly rooted in the Nebraska with a history as rich as the farmland its center pivots irrigate. The company’s founder, Paul Zimmerer, opened his operation in 1948 – a fuel station
Change. It’s a word that evokes an uneasy feeling in many, particularly those who work in schools. But, ask yourself these questions: Is the devil you know, better than the one you don’t know? Is “how we’ve always done it” going to keep attracting families who want to enroll or make the investment in private
Remember the days when you woke up early, turned on the television and waited patiently for the name of your school to show up in the list of school closings scrolling across the bottom of the screen? Those days are long gone. Instead of turning on the TV, today’s students, parents and teachers turn to
“It takes forever for them to finish serving lunch, because there aren’t enough servers.” “The management team is pitching in to clean our apartments until they get a new housekeeper on board.” “They just can’t seem to find or keep enough good help here.” That’s my 90-year-old mom talking. She and my dad live in