Are you one of the 630 million active users on LinkedIn? If so, you probably know it’s a great way to build your professional network. You may not know, however, that it’s also powerful marketing tool that can help you reach highly targeted audiences. We recently used LinkedIn to introduce one of our clients, Fluid
We are excited to head to Louisville this week for the Independent Schools Association of the Central States, annual conference. As first-time silver sponsors, we are looking forward to connecting with school leaders from across the Midwest to discuss the unique marketing challenges their schools face. Change is never an easy word, but independent schools
Congratulations! Your investment in public relations has paid off, and you finally landed an interview with one of your target media outlets. The story that’s developed could have a big impact on your business – increasing brand awareness, driving traffic to your website, generating interest in products or services, etc. So, are you ready for
This month, several of the schools with which we work are kicking off their digital recruiting campaigns – one of those schools is Omaha’s Gross Catholic High School. We asked Nicole Evans, the director of advancement at Gross Catholic, to explain why they made the leap to a mostly digital strategy and the lessons she
From the very first planning session to booth tear down, our team spends countless hours helping our clients make the most of their trade show opportunities (see previous post Ten Tips for Trade Show Success). The latest example of our trade show work was on display last week at Husker Harvest Days. With more than
Name: Kathleen Troia Title: Senior Art Director Hometown: Omaha, NE How did you get into the advertising business? I was originally going to study fashion design and merchandising, but after taking a few classes, I knew it wasn’t for me. I had always resisted going in to advertising, as it never really appealed to me
From visibility to credibility, trade shows have long been a popular way to market products, services and businesses. Whether large or small, companies that exhibit at trade shows have a powerful platform for reinforcing relationships with current customers, engaging new prospects and building brand awareness. Our team has decades of experience helping clients make the
Most independent school marketing professionals will say they are frequently tasked with the seemingly impossible – keeping their school front and center with prospective families often with a limited budget. To make the most of every marketing dollar, many school professionals are now moving past the “we’ve always done it this way” strategy and incorporating
July is Smart Irrigation Month – time set aside by the Irrigation Association to raise awareness about the need for water conservation – especially during the summer months. Why do we care? First of all, because we all bear responsibility for keeping the water supply pure, safe and plentiful for generations to come. We also
Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team