In the fall of 2004, I started my new job as the director of communications at a private school in Washington, DC. My first few months were spent dealing with the ramifications of an already-made decision to stop printing the parent weekly newsletter and shift to an e-mail only delivery. The move caused unrest among

Change. It’s a word that evokes an uneasy feeling in many, particularly those who work in schools.  But, ask yourself these questions: Is the devil you know, better than the one you don’t know? Is “how we’ve always done it” going to keep attracting families who want to enroll or make the investment in private

In January, our team accepted the Paper Anvil Award from the Public Relations Society of America’s (PRSA) Nebraska Chapter for a branding campaign we developed to assist Omaha’s Gross Catholic High School, in advance of its 50th Anniversary. School officials challenged us to create a brand that was authentically reflective of the school’s mission, vision and