Uncertainty is the name of the game right now for admissions and marketing professionals at private and independent schools across the country. While many are still trying to finalize enrollment for the upcoming year, they are, at the same time, working through several scenarios for the fall recruitment cycle. If you’re trying to develop a
When schools seek our help, they typically want us to help them take their marketing strategies to the next level. Often, school officials know they need to make an investment in marketing and are looking for help to make the transition to a mostly digital and inbound strategy. In order to reach prospective families, a
Independent School leaders are taking a hard look at their curriculum and education offerings and asking themselves if they are doing everything they can to prepare students for a future workforce that will look very different than it does today. One of the biggest takeaways from the 2019 Independent Schools of the Central States’ (ISACS)
Are you one of the 630 million active users on LinkedIn? If so, you probably know it’s a great way to build your professional network. You may not know, however, that it’s also powerful marketing tool that can help you reach highly targeted audiences. We recently used LinkedIn to introduce one of our clients, Fluid
We are excited to head to Louisville this week for the Independent Schools Association of the Central States, annual conference. As first-time silver sponsors, we are looking forward to connecting with school leaders from across the Midwest to discuss the unique marketing challenges their schools face. Change is never an easy word, but independent schools
This month, several of the schools with which we work are kicking off their digital recruiting campaigns – one of those schools is Omaha’s Gross Catholic High School. We asked Nicole Evans, the director of advancement at Gross Catholic, to explain why they made the leap to a mostly digital strategy and the lessons she
Most independent school marketing professionals will say they are frequently tasked with the seemingly impossible – keeping their school front and center with prospective families often with a limited budget. To make the most of every marketing dollar, many school professionals are now moving past the “we’ve always done it this way” strategy and incorporating
In the fall of 2004, I started my new job as the director of communications at a private school in Washington, DC. My first few months were spent dealing with the ramifications of an already-made decision to stop printing the parent weekly newsletter and shift to an e-mail only delivery. The move caused unrest among
Change. It’s a word that evokes an uneasy feeling in many, particularly those who work in schools. But, ask yourself these questions: Is the devil you know, better than the one you don’t know? Is “how we’ve always done it” going to keep attracting families who want to enroll or make the investment in private
In January, our team accepted the Paper Anvil Award from the Public Relations Society of America’s (PRSA) Nebraska Chapter for a branding campaign we developed to assist Omaha’s Gross Catholic High School, in advance of its 50th Anniversary. School officials challenged us to create a brand that was authentically reflective of the school’s mission, vision and