Author Archives: Ellen Tiemeyer

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Ellen Tiemeyer

Pantone Colors Through the Decade

Pantone has been setting the standard for color consistency for as long as most designers and advertisers can remember. In 1963, officials released the company’s first intricate color matching system, consisting of 500 colors. It was designed to create consistency across industries; textiles, apparel, beauty, interiors, architectural and industrial design as well as in all

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Ellen Tiemeyer

Understanding Influencer Marketing

When you hear the term “influencer,” who is the first person that comes to mind? Some might say Kim Kardashian, but the truth is, most millennials and generation z-ers on social media prefer smaller scale influencers known as micro-influencers to the larger macro-influencers, such as the entire Kardashian family.  Who is an influencer? An influencer

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Ellen Tiemeyer

Winning the Super Bowl Ad Game

An estimated 100 million people tune into Super Bowl Sunday every year – and some even watch the game. For the rest of us, it is all about the halftime show and the commercials. This year, some of the ads tugged at our heartstrings… others tickled our funny bones – but these were our favorites.

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Ellen Tiemeyer

Our Top 5 2018 Super Bowl Ads:

Did you watch the Super Bowl as a football fan or as an ad critic? We here at EG tend to fall into the latter category, and these are our top picks. Bill & Kathy’s Pick: Tide There’s no question that Tide stole the show this year with their playful and clever “It’s a Tide

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