An estimated 100 million people tune into Super Bowl Sunday every year – and some even watch the game. For the rest of us, it is all about the halftime show and the commercials. This year, some of the ads tugged at our heartstrings… others tickled our funny bones – but these were our favorites.

Did you watch the Super Bowl as a football fan or as an ad critic? We here at EG tend to fall into the latter category, and these are our top picks. Bill & Kathy’s Pick: Tide There’s no question that Tide stole the show this year with their playful and clever “It’s a Tide