Author Archives: Debbie Hilt

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Debbie Hilt

Five Reasons Your Team Needs to be Media trained

Congratulations! Your investment in public relations has paid off, and you finally landed an interview with one of your target media outlets. The story that’s developed could have a big impact on your business – increasing brand awareness, driving traffic to your website, generating interest in products or services, etc. So, are you ready for

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Debbie Hilt

Innovating for the Future of Farming

July is Smart Irrigation Month – time set aside by the Irrigation Association to raise awareness about the need for water conservation – especially during the summer months. Why do we care? First of all, because we all bear responsibility for keeping the water supply pure, safe and plentiful for generations to come. We also

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Debbie Hilt

Plan for the Worst – Hope for the Best

Imagine this: One of your first grade teachers is accused of child abuse. A senior patient with dementia wanders away from your care facility. A trusted employee is arrested – charged with embezzling thousands from your family business. Now imagine that a local television news reporter shows up at your door, with microphone in hand,

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Debbie Hilt

Social Media Adds to Snow Day Drama

Remember the days when you woke up early, turned on the television and waited patiently for the name of your school to show up in the list of school closings scrolling across the bottom of the screen? Those days are long gone. Instead of turning on the TV, today’s students, parents and teachers turn to

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Debbie Hilt

Combatting the Senior Care Labor Crunch

“It takes forever for them to finish serving lunch, because there aren’t enough servers.” “The management team is pitching in to clean our apartments until they get a new housekeeper on board.”  “They just can’t seem to find or keep enough good help here.” That’s my 90-year-old mom talking. She and my dad live in

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Debbie Hilt

When It’s Not Covered In The Stylebook

While not among the famed “seven dirty words you can’t say on television,” I think most would agree that the language heard on the leaked Access Hollywood tapes certainly ranks as offensive – not something you would want your children or grandchildren to hear. And that posed a problem for television news outlets left grappling

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Debbie Hilt

Making the Most of Our Time in the Big Easy

With multi-colored Mardi Gras beads overlaying convention credentials, Bill and I recently joined hundreds of traffic safety officials and exhibitors in New Orleans for the American Traffic Safety Services Association (ATSSA) 46th Annual Convention and Traffic Expo. As Mardi Gras floats paraded outside the Convention Center, we made our way through the Expo – learning

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