Author Archives: Bridget Bear

badge watertower
Bridget Bear

Dealing with Negative Online Reviews

Over the last decade, online reviews have played an increasing role in consumers’ purchasing decisions. Check out the data from the 2019 Local Consumer Review Survey: 90% of consumers used the Internet to find a local business in the last year – with 33% looking every day. 82% of consumers read online reviews for local

Read More
Bridget Bear

Harvesting Success at Nebraska Farm Show

From the very first planning session to booth tear down, our team spends countless hours helping our clients make the most of their trade show opportunities (see previous post Ten Tips for Trade Show Success). The latest example of our trade show work was on display last week at Husker Harvest Days. With more than

Read More
Bridget Bear

The Power to Influence With Just One Post

Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team

Read More
Bridget Bear

Celebrating the Past While Looking Toward the Future

Congratulations to our client, Lindsay Corporation– celebrating the 50th anniversary of the first Zimmatic® center pivot. Now a global leader in agricultural irrigation, Lindsay remains strongly rooted in the Nebraska with a history as rich as the farmland its center pivots irrigate. The company’s founder, Paul Zimmerer, opened his operation in 1948 – a fuel station

Read More