Author Archives: Bill Ervin

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Bill Ervin

Dealing with Negative Online Reviews

Over the last decade, online reviews have played an increasing role in consumers’ purchasing decisions. Check out the data from the 2019 Local Consumer Review Survey: 90% of consumers used the Internet to find a local business in the last year – with 33% looking every day. 82% of consumers read online reviews for local

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Bill Ervin

Five Reasons Your Team Needs to be Media trained

Congratulations! Your investment in public relations has paid off, and you finally landed an interview with one of your target media outlets. The story that’s developed could have a big impact on your business – increasing brand awareness, driving traffic to your website, generating interest in products or services, etc. So, are you ready for

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Bill Ervin

Harvesting Success at Nebraska Farm Show

From the very first planning session to booth tear down, our team spends countless hours helping our clients make the most of their trade show opportunities (see previous post Ten Tips for Trade Show Success). The latest example of our trade show work was on display last week at Husker Harvest Days. With more than

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Bill Ervin

Innovating for the Future of Farming

July is Smart Irrigation Month – time set aside by the Irrigation Association to raise awareness about the need for water conservation – especially during the summer months. Why do we care? First of all, because we all bear responsibility for keeping the water supply pure, safe and plentiful for generations to come. We also

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Bill Ervin

The Power to Influence With Just One Post

Whether it’s the result of a coordinated marketing campaign or it just happens by chance, a social post that goes viral can spread your message and expose your brand to thousands – if not millions – of people without busting your budget. Take, for example, a recent post by Katie Staton (@midwestKTcorn) – a team

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Bill Ervin

Plan for the Worst – Hope for the Best

Imagine this: One of your first grade teachers is accused of child abuse. A senior patient with dementia wanders away from your care facility. A trusted employee is arrested – charged with embezzling thousands from your family business. Now imagine that a local television news reporter shows up at your door, with microphone in hand,

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Bill Ervin

Marketing to a “Growing” Demographic

The total number of U.S. farmers grew to 3.4 million. The average age of the U.S. farmer increased to 57.5 years – but the upward trend is slowing. For the first time, the number of U.S. women who call themselves principle producers topped the one million mark. Those are just a few of the key

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