Author Archives: Bill Ervin

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Bill Ervin

Brand Consistency In An Inconsistent World

In today’s digital marketing environment, we have more options and more power at our fingertips to deliver our brand messages. But, as we all know, with great power comes great responsibility – especially when it comes to branding. It can be a challenge, but maintaining consistent messaging and visuals across all platforms – traditional and

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Bill Ervin

Pantone’s Color of the Year – Greenery

The Pantone Color Institute has named its color of the year for 2017 – PANTONE 15-0343 Greenery – a color that, according to Pantone, is a match for 376C, a shade we like to call “EG Green.” Splashed throughout our office, EG Green is a fresh yellow green shade that represents the outdoors – particularly

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Bill Ervin

Brand Identity – When Should You Refresh

Still sporting that Members Only jacket? Is your house still ensconced in Harvest Gold and Avocado Green? Sometimes, we become attached to outdated fashion or cling to things that just don’t have the staying power a strong identity needs. The same thing is true with brand identity. Determining when and how to refresh brand identity

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Bill Ervin

Designing the Kelly Klosure pocket notebook

Our client Kelly Klosure came to us with a request for a notepad, an item they give to their clients each year. It is legal size with a grid pattern and basic location and contact information for Kelly Klosure. We’ve created it before, and this year they needed an update. Bill recently received a 3-pack

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Bill Ervin

Worth 1,000 Words

We all know that video is a heavily consumed media online. And it’s firmly established in the annals of history that people will never get enough cat pictures. One study shows that a video tied to a press release can attract nearly 55% more views. And according to Hubspot, photos on Facebook posts generate 53% more likes. That’s

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Bill Ervin

Define Public Relations

Ask someone to define public relations and you’ll get a million different answers, even among PR pros. When I taught graduate-level courses in PR, I would always provide the textbook definition from Fraser P. Seitel (The Practice of Public Relations), which was rather long and convoluted and something about managing relations across various organizational platforms.

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