From the very first planning session to booth tear down, our team spends countless hours helping our clients make the most of their trade show opportunities (see previous post Ten Tips for Trade Show Success).
The latest example of our trade show work was on display last week at Husker Harvest Days. With more than 500 exhibitors and 100,000 annual visitors, the Grand Island, Nebraska, event is one of the Midwest’s largest farm shows. Our client, Lindsay Corporation, asked us to come up with fresh new ideas to draw people into its booth and showcase its new irrigation solutions.
During a team brainstorming session, we landed on Innovation 360° – a theme that would allow us to reinforce Lindsay’s position as an industry leader, highlight new products and celebrate the 50th anniversary of the company’s first Zimmatic center pivot.
Once the theme was approved, our team got started with creative for the booth – refreshing existing signage and designing new materials, including:
50th Anniversary floor decals and internal/external signage
Innovation 360° floor decals and internal/external signage
Our work didn’t end with the designs.
We also worked closely with the printers during production and made the trip to Grand Island to help the team tidy up the booth, hang signs and apply floor decals – which isn’t as easy as it sounds!
When the show kicked off, the exhibit space looked great and, judging by the number of people who stopped by, we achieved our goals!